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Job Detail 
Job Detail


Job Summary
Senior Account Manager POSTED: Jan 24
Salary: Open Location: Concord, North Carolina
Employer: Walker Marketing, Inc. Type: Full Time - Experienced
Category: Account Service Required Education: 4 Year Degree



Employer Information
About Walker Marketing, Inc.

Walker Marketing, Inc. is a full-service agency that provides marketing, advertising and public relations services to a wide-range of clients in a few select industries, including healthcare, home care, long-term care and allied senior living industries. Staff members bring world-class agency and corporate backgrounds, plus years of experience developing and implementing marketing strategies that have helped clients meet their most aggressive business goals.

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Job Description
The senior account manager will serve as the primary client contact on day-to-day development and implementation of marketing communications programs.

- Responsible for the execution of programs and/or projects to ensure completion on strategy, on time and within budget.

- Maintains all necessary records for assigned accounts, including initiating conference reports, client correspondence, and account plan updates.

- Demonstrates understanding of account business and updates creative, production, media and PR departments on account activity.

- Obtains client approval of development and production estimates for all client-related projects.

- Remains knowledgeable at all times about the status of projects, obtains client feedback and maintains record of changes/revisions in project management software.

- Keeps senior management informed of the status of projects and alerts them to any possible problems.

- Initiates creative brief for all account projects and collaborates with creative team to execute accordingly.

- Reviews and evaluates all final creative executions, proofs all layouts and copy and obtains client approvals as needed.

- Demonstrates and tracks accountability and performance metrics for all programs and/or projects.

- Keeps client informed on status of all projects including distribution of status reports, production timelines or other verbal or written updates.

- Develops and prepares marketing plans and recommendations on an ongoing basis.

- Develops and conducts client presentations as needed to account teams and clients.

- Identifies opportunities to grow client business and billings and maintains satisfactory levels of gross income/profitability on assigned accounts.

- Participates as required with new business research, proposals and presentations.


Requirements
- Advanced experience with MS Office, including Word, Excel and PowerPoint.

- Demonstrated ability to take action without direction from others; to anticipate and develop solutions to problems; and to multi-task and meet aggressive deadlines.

- Must also be able to communicate clearly and concisely with others through written and verbal communications.

- Must be highly organized and detail oriented in a production intensive environment.

- Must be able to effectively present rationale for tactical and creative recommendations.

- Must have experience leading and implementing direct mail campaigns, print and broadcast advertising campaigns and digital communications, including website and social media.

- Bachelor’s degree from a four-year college or university required.

- A minimum of five (5) years of agency experience or related communication industry experience that provides an understanding of advertising, marketing, media, creative, production, research, direct marketing, agency, finance, etc.

- Experience developing and managing campaigns in the real estate development, senior housing and/or health care industries preferred.


Location

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Walker Marketing, Inc.
Concord NC
http://www.walker-marketing.com/


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